Couldn't get the video to embed, so here is the link
Trial Rollercoaster: Here I did a test run of my main concept to see if a basic shape could convey the emotion. However I realised that having the track spell out the word would be more effective.
I originally thought that I would have the whole track being followed by the word, but this created an animation that was too long and could become boring. Therefore I changed it to zoom out earlier, so that the viewer only had to watch a few words. This also worked as there was a loop de loop within this and a lot of curves which showed what was needed through the animation.