Iron Curtain is a company which sells the revolutionary product which aids people in "ironing out the creases" of design. This new product uses space age technology to transform different designs to design forms that suit the time. This iron straightens out older designs creating a new, modern finish. Our intentions were to try to sell our product in a cliche mid-morning advertisement, aimed at an audience, ranging from housewives to retirees. Through the use of stop motion with an increased audio speed we feel we have taken a humorous approach to a stereotypical genre. Through the use of voice overs, we have attempted to create an atmosphere similar to that of a home shopping channel. We showed our product's intended use to "wow" audiences into buying our product. "Iron curtain" being repeated in conjunction with the phrase "wow" reinforces the product in the viewer's mind. The slogan "ironing out the creases" and positive messages within the advertisement are deliberately slower and clearer than the negative side effects. We chose to do this because typical advertisements like this often pass over the negative side effects of the product in a hurried manner so the viewer is less likely to notice. Exaggerating this highlights the ridiculous nature of these advertisement's attempts to gloss over negative associations with their product.
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