Group work

Iron Curtain is a company which sells the revolutionary product which aids people in "ironing out the creases" of design. This new product uses space age technology to transform different designs to design forms that suit the time. This iron straightens out older designs creating a new, modern finish. Our intentions were to try to sell our product in a cliche mid-morning advertisement, aimed at an audience, ranging from housewives to retirees. Through the use of stop motion with an increased audio speed we feel we have taken a humorous approach to a stereotypical genre. Through the use of voice overs, we have attempted to create an atmosphere similar to that of a home shopping channel. We showed our product's intended use to "wow" audiences into buying our product. "Iron curtain" being repeated in conjunction with the phrase "wow" reinforces the product in the viewer's mind. The slogan "ironing out the creases" and positive messages within the advertisement are deliberately slower and clearer than the negative side effects. We chose to do this because typical advertisements like this often pass over the negative side effects of the product in a hurried manner so the viewer is less likely to notice. Exaggerating this highlights the ridiculous nature of these advertisement's attempts to gloss over negative associations with their product.

Storyboard inspiration

Storyboard examples:

I chose this as an example because it shows a clear progression of frames without having to map out every single transition. It shows key frames more distinctly than looking at flow. 

This example shows the use of arrows and symbols within a drawing to show movement, instead of mapping out each movement individually. I also found having the background a static image to be interesting, because it made it easier to focus on the image at hand.

Group brainstorm- An initial brainstorm of media design inspirations, issues, companies, types etc… Gets the juices flowing.

GROUP WORK: Julie Drake, Joe Dixon, Robbie Fordyce

Final model photos

Final photos of my model, demonstrating the contrast between the curve and the tension of the thread holding the curve together.

Final animation

My final animation:

http://youtu.be/irv9R_xN3sQ


Couldn't get the video to embed, so here is the link

Trial Rollercoaster: Here I did a test run of my main concept to see if a basic shape could convey the emotion. However I realised that having the track spell out the word would be more effective. 

Storyboards

My 3 refined storyboards:

My chosen idea:

I originally thought that I would have the whole track being followed by the word, but this created an animation that was too long and could become boring. Therefore I changed it to zoom out earlier, so that the viewer only had to watch a few words. This also worked as there was a loop de loop within this and a lot of curves which showed what was needed through the animation.

Brainstorming

My 8 brainstormed concepts: